11 Oct, 2023
In the wake of global challenges like the Covid-19 pandemic and geopolitical disruptions, the medical tourism industry is embracing artificial intelligence (AI) . This technology promises to enhance the user experience, drive efficiency, and foster growth in the sector. Medical Tourism: A Snapshot Approximately 14 million people annually explore healthcare solutions abroad. While traditionally a niche market, medical tourism's estimated worth is projected to rise to $27.6 million by 2024, up from $16.8 million in 2018. The escalating healthcare costs globally, coupled with factors like cultural familiarity, recommendations, and combining medical care with vacation, propel this growth. How AI Transforms Medical Tourism: Data Analysis & Personalized Content: With vast amounts of user data shifting online, AI can analyze patient preferences and behaviors. This enables practitioners and agencies to deliver tailored medical content , enhancing user engagement and boosting medical tourism numbers. Travel & Health Packages Booking: Gone are the days of traditional travel agencies. AI-powered chatbots and assistants now streamline the booking process, encompassing flights, accommodations, and health packages. AI ensures that potential medical tourists access services faster and more efficiently. Advanced Healthcare Solutions: From foundational aspects like machine learning to high-end utilities like computer vision and decision-making, AI augments various healthcare processes. This includes patient management, diagnosis, surgery planning, and more. Global AI Innovations in Medical Tourism: Turkey: A hub for medical tourism, with 45+ hospitals accredited by the Joint Commission International (JCI). UAE: Leading the charge in AI integration, with initiatives like the UAE Artificial Intelligence Strategy and the appointment of the world’s first AI-focused Minister of State. The Future & Concerns: While researchers affirm that AI is central to the industry's future, concerns surrounding security, societal implications, and economic factors do exist. The JCI, although monitoring AI's implications, currently has limited visibility into its exact application within medical tourism. Furthermore, while the promise of AI is significant, a 2023 study indicates that comprehensive data on patients traveling for medical care remains scarce. Thus, there's an opportunity for providers to centralize and leverage this data, further enhancing AI's potential. Medical tourism, already on an upward trajectory, stands at the cusp of an AI-driven revolution. Şebnem Akman Balta from Medulux Health suggests, “Thanks to AI technology, the future of medical tourism will see accelerated growth.” With its potential to improve accessibility, affordability, and user experience, AI is undeniably reshaping the medical tourism landscape.